Outreach methods
All of these methods require good planning and, more importantly, consistent follow up.
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Direct solicitation by program director, teachers, principals, advisors
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Direct mail
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To new students
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To students showing interest in high-need areas
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To students who are members of clubs related to high-need areas.
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To undeclared students
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To parent groups
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To professional organizations
To explain the teacher shortage and to recruit potential career changers.
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To community service organizations
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To organizations serving individuals with special needs.
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Workshops for targeted audiences
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at high schools
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At community colleges
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At colleges
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In the community
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At public institutions
Libraries, community centers
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At religious institutions
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At professional organizations representing high need areas
Here is where you can solicit potential career changers.
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Activities for targeted audiences
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Hold activities at math/science dorms
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Create clubs targeting high need areas.
A club for math teachers, science teachers, special education teachers.
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Create a list of speakers.
These are individuals who can advocate on behalf of your program.
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Students who are planning on becoming teachers.
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Students who are enrolled in teacher preparation programs.
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Students who received teaching scholarships
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Teacher of the year.
From your district or region.
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Teachers of high-need subject areas.
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To ethnic organizations
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Outreach materials
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Video, cd, dvd, powerpoint about your program
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High-need area specific brochures
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Poster
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Business cards
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"Stuff"
Magnets, stress balls, rulers, pencils, pens, etc. with the name and contact information for your program.
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Outreach management
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Maintain a database of the contacts you make
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Make sure you update it each year.
This is one way to keep in touch with the contacts you have made.
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Create it in a form from which you can email your contacts.
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Maintain an up-to-date inventory of your materials.
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Review and revise your outreach materials each year.
In particular, your program contact information must be correct.
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Create a schedule of annual events
Other organizations frequently sponsor annual events that you will want to attend.
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